ad video
teaser video
cinque - from the archive (2024)
CINQUE was a proposed concept for the launch campaign of hr5pro headphones
the idea came from hr5pro being positioned as a revolutionary product for the company and a reintroduction of what silent disco headphones could do
this positioning reminded me of the renaissance era - the rebirth of culture, art, and learning. the renaissance was started in italy, hence the italian name of this campaign
furthermore, one of the key usp’s of these headphones was the five standard channels, which are more than the standard three on other silent disco headphones
from combining these two value propositions, the name of this campaign was born: CINQUE
the campaign proposal ultimately was archived, but i still would like to showcase the graphics and photography i’ve done for it
photoshoot
these are some of the photos from photoshoot i did for this campaign
the shoot was done at mettricks woolston coffee shop
i wanted the vibe to be professional and stylish, yet cosy and approachable, perfect for customers ranging from conference professionals and digital nomads, to fitness class and walking tours
inspiration
the visuals were inspired by these super fun and vivid graphics from benidorm fest
i especially loved the colourful mosaics made of different icons
mock-up
version 1
version 2
version 3
final version
test versions
here you can see the evolution of the graphics from the mock-up and the very first version to the final version
for the mock-up, i used some free stock photos as stand-ins, and i deliberately chose those that matched the vibe of the campaign the closest
changes were made to simplify the graphics and to make the headphones the focal point, as it was a headphone launch campaign